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Smart marketing for your limousine service

В рубриках: Automobile | Автор: admin 24.07.2011

Smart Marketing for Your Limousine Service

Smart business owners take advantage of every opportunity to promote and market their company. During these tough economic times, it is vital to broaden visibility and expand the opportunity to generate leads. New customers can hear about your business from somebody else, newspaper ads or some people just look it up on a computer. Three separate opportunities will show up on the initial page from internet search engines. On the left hand side of the page, the top 10 listings are referred to as natural listings, and theoretically, your website home-page should show up there if it is maximized for relevancy to limousine services and your local area served. By looking on the right side of the page, you’ll find paid ads; you can choose to run a paid campaign of your own if you deem it important enough.
As for search phrases that include a city, a third set of listings are frequently shown close to the top on the left area of the page, with a map. Google MAPS is the name of the local listings that Google uses. One thing that you simply must do is make sure your local Google listing is fully maximized. Free advertising is the best part of it.
Follow this step by step procedure:
1.The first step is to create a Google ID email account for your business. In case you do not have a Gmail account, you can easily get one for yourself.
2. Next, go to Google’s homepage and click on the Maps link on the upper left side of the page. In the search area, enter your business name, city, and state.
3. Check to see if your business appears and click on the link for additional information. There you will find details, reviews, pictures, etc. all with their own tabs. Use your mouse to click it and see what happens. Ordinarily, nothing will show up since the initial listing is garnered from online yellow page listings; as a result, there is usually just an address and telephone number, but no further description of services, etc.
4. Once you’ve clicked on the edit button, click on the “claim this business” button. Use your Google ID for the business to sign in.
5. You will have to verify basic contact information, such as address and phone number, then create a keyword rich marketing description of 200 characters max. State briefly why someone should trust you and hire your limousine service, adding the types of vehicles available (SUV, limos, party buses, etc) and airport, winery, wedding, and any other main services you offer your customers. Don’t be concerned; you’ll be able to add to the details at another time.
6. Then you will have a chance to name 5 categories that describe your business (a list will come up when you put a keyword in). Besides Limousine, you can try 5 other words like transportation, wedding, and airport to find relevant categories.
7. Enter the operating hours and the payment methods accepted along with some uploaded photos and videos. People are very fond of pictures so be sure to have several interior and exterior photos of your vehicles. Your listing will be more visible and attractive because of them.
8. Finally, is the opportunity for the special item. Suggestions may be given, however this spot can be used to get keywords and marketing. You can enter features including guarantees, specials, services, areas served, price breaks, and types of vehicles. You create a category (like automobiles) and then list Lincoln limousines, Cadillac limousines, SUV Hummer limos and such. Listing the services you provide and the major towns that you service are most important, since people will most likely use those terms in their search.
9. A verification of your listing is necessary. The easiest way is to be nearby your primary business telephone and Google will call you immediately. Just follow the prompts and key in the PIN number displayed on the screen. Or you could ring the office, notify them in advance to expect a call, give them the PIN digits and then push call. A substitute for this is receiving a postal card at your business address and using the PIN number afterwards.
10. After it has been verified, you can make changes anytime by using your Google ID. To verify or modify a listing, go to google.com/local/add.
There is a similar procedure to enhance your listing on Yahoo.
In order to establish your business credibility, it is quite essential to have good reviews. Some people believe that higher review counts may be a factor in getting your listing shown in search results. Offering customers a free limousine ride is a great way to encourage them to submit a review of your services.
So there you go. Manage and embellish your local listing on Google so your limousine service will be visible to more people on the Internet. Performing all of the steps above will not only amplify your marketing messages as a business, but will also advance the relevancy of your local listing and increase the chances that it will appear, as well as encourage people to further explore your limousine services. A boosted local listing, combined with other smart online and traditional marketing tactics, will have your business excelling in no time at all.

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