Amaze Digital Revamps Lexus’ Online Marketing

The Digital Media Solutions agency, Amaze Digital, earlier revamped the Lexus GB’s website to bolster its edge in the online marketing realm. The sub-site, available within www.lexus.co.uk, is expected to raise the company’s share of the fleet car market.

The revamp concentrates on empowering fleet managers and educating users. The redesign coincides with Lexus’ ongoing launch of new models such as the such as the IS 220d diesel, RX 400h Hybrid and the GS 450h Hybrid and the LS 600h Hybrid which will appeal to fleet managers, contract hire and leasing companies, and company car drivers.

The new sub-site, built on Tridion’s R5, is designed to offer fleet customers with information on the automaker’s new range of cars, auto parts like the Lexus cold air intake, comprehensive information on taxation and running costs. The sub-site features a series of customer-orientated sections that have a noticeably defined user journey, catering for individuals’ needs including understanding government policy on cash allowances as well as information on whole life costs.

Compared with other automakers, Lexus’ new sub-site features a model comparison tool which is powered by Jato, a leading supplier of automotive market intelligence. This feature allows users to compare their ideal Lexus against other automakers’ model at a comparative specification. This fact reinforces Lexus’ confidence in its power lineup. Additionally, this approach is said to appeal to the fleet market. ComCar, a supplier of online automotive tools, has provided a cross-competitor carbon dioxide calculator and a whole life costs calculator.

What is more, the section also sports a wide-ranging news and event section penned by industry specialist Ashley Martin, the ex-editor of Fleet News. The news and events section ensures that site visitors are kept up to date on a range of topics involving the fleet industry like changes in government legislation.

“Lexus is perfectly positioned to capture a larger share of the company car market. It now offers the world’s largest range of hybrid cars designed to deliver high performance whilst reducing emissions and improving fuel economy. This website will help educate fleet operators and company car drivers about the financial benefits of low emission vehicles and help them make sound practical decisions using the interactive tools,” noted Natalie Gross, the General Manager, Digital Marketing, Amaze Digital.

“As part of our long-term relationship with Amaze Digital we have delivered a truly unique and powerful company cars section that reflects Lexus’ dedication to both our interactive strategy and the fleet Industry. This section brings new standards to manufactures fleet communications and is truly befitting a premium and innovative brand such as Lexus,” noted Matt Button, the manager of Database Marketing for the Lexus GB.

Earlier, Amaze Digital won the Best Digital Brand Development category at this year’s Big Chip Awards. The prestigious award-giving body acknowledges innovation in the digital industry in the North West. Amaze Digital was awarded the accolade for its work with Toyota Motor Corp. at its futuristic Le Rendez-Vous showroom on the Champs Elysee in Paris.

“Through our in-depth understanding of Toyota’s core messages of quality, design and innovation, we have been able to create a fantastic showcase arena for one of the world’s leading car brands,” explained Natalie Gross, General Manager – Digital Marketing, Amaze Digital. “It’s fantastic that the project’s success has been recognized by the North West’s most prestigious digital award.”

Amaze Digital has developed and mounted interactive touch-screen units at the Champs-Elysee showroom to showcase the Japanese automaker’s concept cars and new product lines as well as its involvement in Formula One. By encouraging visitors to interact with the digital displays, customers can explore the offers of the Japanese automaker in a creative and brand-enhancing manner.

Car Care Tips on Washing Your Car

If you keep your car looking new you can benefit from it when you decide to sell your vehicle. By maintaining your vehicle you can maximize the resale value. You should wash your car regularly. There are many products available to wash your car with. You might want to stay away from using liquid dish detergents. These products are designed to remove animal or vegetable fat from stoneware. This means they will also remove the wax that is protecting the finish on your car.

To make your wax job last longer you might want to use a product that is specifically designed for washing your car. These types of soaps are usually pH controlled and some contain gloss enhancers and some have small amounts of water soluble wax.

You start with a large clean plastic bucket and fill it with cool water and add a small amount of car wash soap. You should try to avoid using hot water because it will soften the wax that is on your car. Just remember that less is more when adding the soap to your water. It is best to use liquid car soap and not the powder form. The powder may not dissolve all the way and tiny particles can get in your sponge and scratch the paint.

Make sure that you try to wash the car in the shade and the car itself is relatively cool to the touch. You spray the car down with a gentle spray to thoroughly wet the surface. It is best not to use a power sprayer that may grind the dirt into the car’s finish and scratch it. It is best to do a section at a time so the car wash doesn’t dry on the paint.

There are different types of products you can use to wash the car, such as a wash mitt, wash pad or sponge. You should dry the car as soon as possible. You can use towels to dry the car and they should be 100% cotton. Check the towels first to make sure there is nothing on the towel that will scratch your paint. You take the towels and gently blot the excess water off of the car. You can also use a chamois.

Bird droppings are disastrous to a paint job and should be removed as soon as possible. The droppings are highly acidic and will peal the paint right off of your car. A handy thing to carry in your car for this purpose is a bottle of seltzer water. If you have been left a “present” from a bird, take off the cap of the seltzer water. Place your thumb over the top and shake well. Release your thumb and you will have an instant water hose to wash away the mess until you can get home and wash the car.

By washing your car regularly and with the right tools you will be able to keep your car’s finish looking like new.

The Mazda 3 Review, Best Compact Car of 2007

The Mazda 3 first hit the market in 2004 and quickly established itself as one of the most fun-to-drive compact cars around, even better than its closest rivals such as the Honda Civic, Mitsubishi Lancer, Nissan Sentra and Volkswagen Rabbit. The new Mazda 3 for 2007 has been unveiled as well, with its own hot new updates.

With many of its competitors having redesigned as well, how does the 2007 Mazda 3 compare to its new, souped up competition?

For starters, let’s look at how the Mazda 3 has updated itself both inside and out. The new model has added two new grilles, a squarish housing for its fog lights, new alloy wheels and more aerodynamic bumpers. It looks like the new changes were made with an eye towards greater stability. Gone are the five-spoke alloy wheels from last year’s model, which a lot of people were raving about, but the new wheels aren’t so bad either.

The body also looks more rigid, adding to the greater stability factor, while its suspension was tweaked a bit for better handling and greater steering response.

More good news: the new Mazda 3 still has the same two body styles as before (the four-door sedan and the five-door hatchback) and the same two engine types (the “i” model’s 148 horsepower, two-liter engine and the “s” model’s 156 horsepower, 2.3 liter engine). The three trim levels are back as well — Sport, Touring and Grand Touring, but the latter is only for the “s” model. Select Mazda 3 models also have antilock brakes, and front seat and side-curtain airbags.

The Mazda 3’s interiors also boast of superior new quality. The “i” models come in beige or black interiors while the “s” model comes only in black. Of course, it’s not all black and comes with red and grey plastic trim. In terms of interiors, however, the Honda Civic and Nissan Sentra, seem to have a more modern design.

All Mazda 3 models for 2007 are equipped with stereos with a CD player and a jack for MP3s. Air-conditioners are optional. Power windows, locks and mirrors are available for the Touring and Grand Touring models. The Grand Touring also has leather seats, automatic headlights, climate control and rain-sensing wipers.

The area where the Mazda 3 dominates the competition is in the way it handles on the road. It’s agile, responsive and superior in steering. Try driving it on curvy roads and you can easily spot the difference. CarAndDriver.com ranks the 2007 Mazda 3 as the fourth quickest car of the year, zooming from 0-to-60 miles/hour in 7.3 seconds.

Car Supermarkets: a Real Bargain ? ? ?

How many times have you bought something, simply because it was discounted, even though if truth be told, you didn’t really need

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